forced diversity in advertising

Retail Media Networks: A Forced Marriage or Perfect Partnership? I certainly understand what youre trying to say, but the truth is . Forgive me if I digress or ramble on, I think about the future of marketing and branding often and care deeply for the future of our society and culture. White men. The problem as I see it is that black people are the most racist people there is. Its a problem for sure. I really feel sorry for the kids being born today. (Facebook Advertising) 9. Everything is everybodys fault except for theirs ask all the black prisoners in prison! As others have pointed out, its actually exacerbating racism. Published on February 05, 2021. Actors have always been expendable to Hollywood and the ad industry so I dont think they care who they cast as long as they keep their jobs. Poll People On What Diversity Means To Them, Whatever happened to asking people? Nor would I expect people there to avoid saying happy Ramadan because there are 10% Christian. Yep. Whats the difference between self-identifying as a feline instead of a different gender. There are no white males other than stupid guys! The attack on boys and men is so easy to see. And their purchasing power is growing 70 percent faster than that of non-Latinos. I commented about this about a month ago and after I did I felt so much better. Not sure how its Obamas doing but whatever. So yes, we have been, and continue to be manipulated by corporations that have political, social and religious agendas. Whether one thinks its an issue or not, I say have fun with it. Lets not reduce the dignity of humans with dark skin to that mindset. They call out white privilege for those who have higher Motivational Values. Its almost comical how they have seemed to disappear, when in reality its quite the opposite. Thank you. This is an advertising blog, after all. Deselecting these cookies may result in poorly-tailored recommendations and slow site performance. Right, who are very zen, too. Last June, members of the advocacy group Three's a Crowd (TAC) sought to actionably reduce systemic racism and create equity in advertising with the "In for 13" initiative, a three-year promise. There seems to be a concerted effort among companies to replace white people with black. . Not only that, but I see very few women who look like me. This is the greatest country on earth !! It gets stronger over time. I was starting to believe that it was I who was exaggerating the amount of blacks in commercials. People of color & for that matter every individual needs to take responsibility for their own lives & stop blaming white America for their problems & hardships. I noticed the shift in black over-representation all the way back to the Obama years. But this is not happening just in commercials, look at all media. I have to tape all my shows because I am so tired of seeing all black and gay and transgender and interracial people on tv. We expect this from brands (like PETA) whose missions are tied closely to such issues. maybe you should just stay off the internet. Thats a great point, WonderWoman. It wasnt long after that that the cultural thrust of their products became urban and there wasnt much whiteness left to them, so this has been going on for nearly 30 years now. I think it is multifactorial but I see globalist propaganda as the main force. I am so sick and tired of seeing that one race on TV all day!! EVERY commercial is mostly blacks. I am just sick of all this CRAP being shoved down our throats. Its coercive propaganda in the background of each of these commercials repeated 1000s of times each day. But lets be honest, how many families does that represent? Michael Harvin, Senior Manager, Global Agency Relations at American Express. . We are in the TOWER OF BABEL! What you are seeing in TV commercials is merely a symptom of much bigger, more serious problems that will pose great challenges for our generation and the next. I think everyone is a little sick of that. Have you seen Zucks Avatar? Yes, sir. Anything goes now.save for Christmas that is. Yeah, Im not seeing how follow the money works here. Always try to be sensitive and try to feel how others may feel. When exactly does a human thing become a black or white thing? Now some black people say that fast food companies target them to make them obese and unhealthy and its racist that 70% of fast food ads have black person because it causes obesity among black people. Its all a way to appease them. so we dont realize how were the cattle. Its Time to Acknowledge Anti-White Racism. So much for fairness and tolerance, yes? They are proud of this daring but appropriate decision. Just sick of all the whining. People need to be made aware that they are being misrepresented on company boards. This is an expansion on the magic negro trope. So advertising does no good to the advertisers because I flip through all these commercials and TV shows. As with the Universe, there is a great mass of different forces here. Opinion: Forced diversity is ruining your favorite forms of They are owners and CEOs of major corporations and professors at prestigious universities. Kudos to you Kayla our current cancel-culture society seems to make out the Caucasian culture as buffoons and unattractive. (Look into Klaus Schwab and his buddy Yuval Noah Harari, the World Economic Forum, the annual Bilderberg meetings, and The Great Reset if youre curious, but do it using a web browser other than Google maybe Brave or Qwant to get the best results.). We all have different backgrounds that make us who we are. But most people dont see this. Good comment, ARG. Does it matter to them? Apparently, these days there is "a lot of fuss over gaming "forcing diversity" and people getting upset that a character is gay, trans, etc." In a viral Twitter thread, self-described "straight white dude" gamer FightinCowboy decided to explain why this fuss is unjustified and give his opinion on why diversity in gaming is important. The Cranky Creative. I believe your observations are all valid, and appreciate your courage in posting. ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand these studies in 2022. I prefer the authenticity of brands like Sprite and Cheerios that frequently target the black demographic specifically because they already have an affinity with this audience or they want to make inroads with these consumers. Firms can address these issues as the economy . November 2021. While Im sure that some of what we are seeing is driven by good intentions, Im also sure that a lot of it is driven by politics, fear of cancel culture, and cynical attempts by brands to hitch their wagons to the latest hot-button social issues. Stop what you are doing right now and read/watch this article from Dallas. I feel myself going down the rabbit hole of racism But now we have this transgendering mushroom cloud appearing. GoodRx The Garcias are good at getting the most out of things. Diversity is not forced because it's bad; it's forced because movie studios are trying to seem "woke" and are profiting off minorities' hopes to see themselves onscreen. Its becoming like the Soviet Union where art creation was greatly restricted to party members and those who followed the narrow political agenda. The same has been for blacks since 1960. And if the definition of racist necessarily requires holding a position of power, then tell me who has power over the hearts and minds of our kids en masse through public institutions and entertainment propaganda: A. rappers, celebrities, certain unnamed conglomerates who happen to operate a HUGE segment of childrens programming, et all? Indeed. The only good Lia has done is prove without a doubt that males are stronger than females. In many ways, the need for diversity in advertising is a numbers game. The black pill truth, optimism is great but the reality is here. And I 100% agree with what you said about the relationship between art, truth, and propaganda. I am not a racist. if there are only women in a television commercial, and it calls for jocularity, the white woman is the clueless one while the other (of color) is the wise one. (This, as the woke Left shames and cancels people such as fitness instructor Jillian Michaels for not praising the morbid obesity of the musician Lizzo.) The Oscars So White thing always makes me laugh the members of the Academy are complaining about the people they vote for. And lets not forget its also the guns fault. Period. Any day, science will enable a human to have a litter of kittens. In advertising, as in culture, the US still struggles with diversity Thanks for the insightful post. Im not mad at they, but I have no clue what drives Lowes CEO of marketing to go along with the black female diversity officer and they in a cube that says eliminating Christmas is the right direction. And dont get me wrong. Youre right, Richey, theres definitely a feeling of fatigue setting in, and not just among whites. I dont know how any young women these days can even be attracted to the opposite sex anymore since there seems to be nothing but a slightly more boyish version of themselves to choose from. Lately even the truck commercials feature females with men nowhere to be seen. For most of us, the reality we see in our daily lives looks nothing like the contrived bullshit we see on our TV screens, and while the endless assault has gotten very tiring, very fast, Im not sure that any amount of protest, boycotting, or letter-writing is going to change a thing. Thanks Madge, you nailed it. But the problem is, ALL the ad agencies are also doing this.. in concert with ALL the corporate brand executives. They have since spread their bullshit theories throughout the higher echelons of education. They now account for nearly 19 percent of the U.S. population, yet they are in nowhere near 19 percent of TV commercials. Its as if blonde men are too representative of the old America, and therefore are not shown. Forced diversity is stupid. Anyone with healthy self-confidence does not require the culture to prop up their egos. But modern Disney is very different. 20 years from now, maybe it will be down to 30% white male. In fact, theres an article over at Redstate that proves your point exactly using the very same analogy. You may have missed my point. But plenty of great players who were also well loved have had a final match prior to retirement. That was . They are a very loud and sometimes violent minority.

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