is the ron burgundy podcast over
We tend to think we have to do things sequentially. Menu. Will Ferrell was like, Please, please stop running so many ads, but it worked. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. You got it. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? Do you offer rev shares to your creators? He only came on here to pitch the app. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. I know that sounds crazy. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. Usually, yeah. The Ron Burgundy Podcast: Dr. Lucy Jones on Apple Podcasts Ron hires a new co-host. The medium. The core fundamental, pretty consistent business model of podcasting is a rev share model. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. You brought up SEO. So now its digitally infused, data-infused listening that they can target digitally. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. Will Ferrell Stages Late-Night Takeover to Promote Ron Burgundy Podcast We take this for granted as creators, as publishers, and as networks. We have a few minutes left. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. But Ill talk you through why. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. It has brought in underrepresented creators like nothing else weve done. The toothbrushes were great. ChatGPT will eat us all. We had a good relationship with Roger Goodell and the league. Subscribehere! Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. I only say this to you because thats how we do that sale. Its gone. We were actually working and trying to make change together genuinely. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. I struggle to see something broken with this. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. Yeah. We tell stories through human conversation, more than anything else. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. It was like, The optimal video is this length, and you have to open with this thing and close it with that.. The problem it was solving, the price point was undeniable, it made perfect sense to me. You can feel however you want about it, but we all did it. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. All of our attention is on audio now because of podcasting. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. Yeah. Its actually a lot of different things. On the other side of the business, you own the distribution. Yeah. Thats a meeting I want to go to. Its just a disconnect. Why did you want to sell to iHeart? The only reason we have that number is because of broadcast radio marketing. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. It is possible to that extent, but its hard to convert to a new platform. Think about that for a second. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? Ron Burgundy, the legendary reporter featured in 2004's "Anchorman" film, has a podcast coming to iHeartRadio in early 2019. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Im very interested in the derivative work potential of podcasts. Thats important, because I think they want to do the right thing by the medium. Thats right. All of us do this, including myself. Its a lighthearted nightmare in here, weirdos! Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. Radio and podcasting have very different constraints. This is what they do really well. Every single question is about org charts. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. It has been a player in the audio space across multiple kinds of distribution for a long time. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Its not a huge focus for us. Aren't. Real. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Or this will be a business in and of itself, and thats fine too. The creator and the ad-serving publisher, in our case, are in total control. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. Absolutely. Do you worry that you dont have the same control? After two or three years of just running the podcast division, I was made the CEO of the digital audio group. Its worked for them for 10, 15 years. Youre doing ad injection into the feed? Into the whole thing? "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. Ron Burgundy | iHeartMedia Our business affairs team is busy and accounts for a lot of our growth. How did the NFT thing go? Lightning round. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . This was a year ago, and so now hes like, Whatever, dude. You take the point. Its not the kind of game that is usual in this industry. First of all, search engine optimization, period, is a version of what youre talking about. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. The Ron Burgundy Podcast. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. This is what the audience wants. Terrestrial radio distribution is a thing that were all very familiar with. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? The reason I ask that question all the time is because Im always curious. In the tech world, this is a common situation. Global Player | The Ron Burgundy Podcast - Podcast Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. Yes. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker I told you it was all about org charts, and Im not even to the org chart question yet. Sometimes they just shuffle it to create change. Everything, I promise you, is simpler than you think. Abs are sure to get a workout from the contagious humor. No. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Ron Burgundy: Host, Writer, Executive Producer. Dynamic ad insertion and geo-targeting made lots of stuff possible. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. We do all kinds of advertising models with Malcolm and his team. Promote. Is there any way to actually innovate? A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. 2023 Vox Media, LLC. Podcast star Joe Rogan mocked Donald for attempting to brand Florida Gov. The way to do that was to create two segments in our company. Subscribe to our daily newsletter! But no, youre spot on. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. Ron Burgundy Gets Stuck In An Elevator During Podcast | iHeart I dont depend on it. Youre saying we have to innovate and push back in it, but its still just promo codes. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. via Podcasts. I hate to answer it so vaguely. Why is that? Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' - YouTube And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. Thats my only fear with video. Its always collaborative with their approval. We need certain things to calm down and other things to end. We make TikToks too, by the way. That wasnt possible prior. I think marketers in this moment are actually not turning down in advertising as much as youd expect. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. All I see is this constructiveness across these two segments. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. Humans have a predilection for overcomplicating things. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. By the way, put TheVerge.com on the home screen of your phone. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. Its redemption codes and URL codes. I make content. I ask it of everybody. The Ron Burgundy Podcast - Comedy Podcast | Podchaser We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. I will test anything. I feel like I already know how it went. Will Ferrell to Revive 'Anchorman' Character With 'Ron Burgundy Podcast Thats an insanely large but insanely accurate number. The Ron Burgundy Podcast - Google Podcasts There was a moment on YouTube, around 2010 or something, where we all realized the same thing. Some of that newer distribution has proven out, like podcasting; some of it is Roblox. I just get a little bit defensive or protective about the other 3,000 shows. Join America's favorite . Thats where the VC money went. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. You have a mass-reach medium. Everything will get better, faster, and easier if you parallel-path projects. We will avoid, at almost every turn, simplicity. Hes like, I want to get as much audience as possible. By the beard of Zeus! Why The Ron Burgundy Podcast could be kind of a Do you look at your distribution endpoints and say, That one is the most lucrative one, and this is a less lucrative one that we should focus on? It has been fun, if nothing else. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. Really, really terrible. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. Theyre just audio podcasts and thats awesome. Thats probably how I think about it.